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We are committed to helping you achieve your goals whether you are a start up business or an established company looking to renew and strengthen your brand. Our expertise lies in a combination of commercial and creative fields and falls into two main areas; Strategic Brand Planning and Product Development. Once we have discussed your ideas in detail we then propose a tailored plan of action to suit your project, taking into account your budget and timescale.
Strategic Brand Planning Your brand is the heart and soul of your business and a thoroughly researched brand plan is essential for any brand to succeed in a competitive market place. We work with you to help define your Strategic Brand Plan, providing answers to who, how and how much it will cost to develop your brand:
Market Positioning Brand Philosophy Brand Values Brand Identity, Design, Packaging Target Customer Trend Evaluation, Innovations Competitive Differentiation Price Indexing Product Line Up Formulation: Ingredients, Benefits and Claims Cost Estimates , Budget Planning Sales Distribution, Forecasts Marketing Strategy, PR and Launch plans Product Development Whether it is a new range of products, a line extension or renewing an existing brand, we manage the critical path from concept through to manufactured product:
Development of product briefs Development of the design brief Assess formulation submissions Source and develop packaging Negotiate costs, manage budgets User trials, press samples Create pack copy, product naming Development of artwork briefs Co-ordinate regulatory third party approvals Packaging production and proofing Contract Manufacturing and production planning QC standards, tolerances Develop brief for product photography Develop marketing materials, website content Manage production re-orders
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